BIG FLIPPIN' DESIGN HACKATHON
COME HACK WITH US!
Calling all creative minds—DIYers, makers, engineers, designers, entrepreneurs, storytellers and dreamers! This is a hackathon where you gather with other creative minds to find inspiration, dream big, and bring design ideas to life. Make something. Try something new. This is a chance to meet new friends, do something you’ve never done, and showcase your talents to the world.
Goodby Silverstein & Partners
720 California St., San Francisco, CA 94108
Saturday, September 23, 2017
WHY DOES DESIGN MATTER
FOR A DOCUMENTARY?
Because while a documentary is great for inspiring influencers and change-makers (like you!), large-scale change happens when you subtly shift the daily choices and actions in people's lives through the stuff they use and spaces they're in every day.
WE STILL CREATE BASED ON OUTDATED GENDER EXPECTATIONS
Most family products, services and content are still designed assuming the woman is responsible for housework and childcare. Men are too often depicted as bumbling idiots when taking care of house and kids.
The travel and transportation industry goes to great lengths to woo the affluent traveler—which many still subconsciously envision as the high-powered businessman. The typical vision of an affluent female traveler? The seductive vixen or shop-till-you-drop lucky missus accompanying the businessman.
UNTAPPED DESIGN OPPORTUNITIES
This is not just a matter of gender equality. This is about opportunities for new products, services and policies that people want, and businesses are missing out on.
DESIGN FOR WOMEN WHO MEAN BUSINESS
We're not just talking about the 40% of American working wives who out-earn their husbands. We're talking about all the working women and career moms out there who are tired of and frustrated by a world that continues to put the responsibility and burden of home and kids squarely in their domain. And the unique needs of the high-end female business traveler? That's a world of little-understood needs and desires waiting to be discovered and met!
DESIGN FOR MODERN MEN WHO CARE
Similarly, we're not just talking about full-time at-home dads. We're talking about the many modern husbands and caring dads who are actively engaged with parenting their kids and manning the home front. These men would welcome more options, ideas and choices that speak to the diverse ways they want to parent and man the house—and not assume they're simply taking on the roles of moms and housewives.
DESIGN FOR MIGHTY GIRLS AND THOUGHTFUL BOYS
Beyond the gender make-up and financial roles of the parent(s), many modern families are eager to raise their kids in a gender-neutral environment that allows them to fully explore and express their potential.
MEET THE JUDGES
Chief Creative Officer and Partner at legendary San Francisco ad agency Goodby Silverstein & Partners
Leslie was the CEO of Bare Escentuals for 20+ years while husband Keith was the lead parent for their son
8:00 AM Doors Open
9:00 AM Introduction & Kickoff
9:15 AM Speaker
9:30 AM Briefing: Key Pain Points & Design Opportunities
10:00 AM Create Teams - Meet & Mingle With Other Participants
10:30 AM HACKING BEGINS!
11:30 AM Guest Speaker: Product Designer
11:45 AM LUNCH
12:30 PM Speakers
1:00 PM HACKING CONTINUES
4:30 PM Pitch Your Ideas to Our Judges
6:00 PM Judging Begins
6:30 PM WINNERS ANNOUNCED
6:45 PM Wrap Up!
WHO SHOULD APPLY?
We want a diverse range of innovative thinkers. Product designers and tinkerers who like to make stuff. Working moms and caregiving dads who represent the modern family. Engineers and developers who love problem-solving. Storytellers who can bring ideas to life in compelling ways. If you enjoy working in teams and the challenge of friendly competition—we want you!
HOW WILL IT WORK?
You will work in teams of 4-6 people. In the evening, each team will present their idea to a panel of judges comprised of investors, industry experts, entrepreneurs, at-home dads and working moms. 3 winning ideas will be picked.
WHAT WILL YOU WIN?
1) Prizes! Sorry we can't be more specific as we're still in discussions with sponsors, but know that we are actively pursuing some cool prizes for winners. With the support and recognition the film has received so far, we're confident we'll figure out something worthy!
2) Exposure to and counsel from investors and successful entrepreneurs. The top winner will get to pitch their idea with a small panel of the Bay Area's top investors & entrepreneurs, and receive feedback and advice.
3) Fame & glory! In addition to the winning ideas, thought-provoking contributions and participants will be prominently showcased with the release of the companion book for the documentary.