Designing for the Modern Dad

Designing for the Modern Dad

MODERN FAMILIES AND THE BIG FLIP – HOUSEWORK

We’ve come across many interesting statistics working on The Big Flip. If men do more housework, does it really lead them to have less sex? Statistics show men are more involved in the home than ever before, contributing nearly three times more to childcare now than in 1965. Although dads are pitching in, housework continues to be a major sticking point for families.

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